VELON

POSITIONING • NAMING • VISUAL IDENTITY • SONIC BRANDING • MARKETING APPLICATIONS • DATA VISUALISATION • BROADCAST GRAPHICS

VELON WAS FORMED BY 11 PROFESSIONAL CYCLING TEAMS TO CREATE NEW WAYS TO ENGAGE FANS AND CREATE NEW REVENUE STREAMS FOR THE TEAM.

BACKGROUND

Velon emerged as a collective of 11 cycling teams, aiming to boost their influence and financial stability in a sport dominated by major race organisers. The group sought to create new income sources, reducing their reliance on sponsorship alone.

SOLUTION

Our initial task was to craft a brand for this bold venture, aligning the diverse interests of 11 pro cycling teams. After agreeing on the name and tagline ("make cycling better"), we developed a comprehensive brand identity system, which included how each team could use the brand.

Following the launch, we continually explored innovative ways to expand the business by engaging fans, media, and the wider industry.

Our work spanned a broad range of marketing materials, including launch videos, on-screen graphics, race-specific branding, B2B support, fan engagement initiatives, event activities, and sonic branding.

Throughout this process, we aimed to create a cohesive brand that resonated with all stakeholders in the cycling world.

Other projects

THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO

A ZERO CARBON, A-RATED ENERGY EFFICIENT RESIDENTIAL DEVELOPMENT

GLOBAL DIGITAL MARKETING AGENCY SEEKING ECOVADIS RATING

54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES

CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING

LUXURY BOUTIQUE APARTMENTS IN COVENT GARDEN, LONDON

COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE

31,900 SQ FT PRIME OFFICE SPACE IN MAYFAIR, LONDON

FINTECH START UP PAYMENT GATEWAY WITH A UNIFIED CHECKOUT

A 815,000 SQ FT MIXED USE BUSIENSS PARK IN BASINGSTOKE

APPLE FIRE CIDER TO HELP BOOST YOUR IMMUNE SYSTEM

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