SPRING
POSITIONING • NAMING • VISUAL IDENTITY • VERBAL IDENTITY CONTENT CREATION • MARKETING APPLICATIONS
SPRING IS A HOME-BUYING AND PART EXCHANGE SERVICE FOR CUSTOMERS REQUIRING A QUICK SALE, OFTEN WITHIN 7 DAYS.
BACKGROUND
National Property Exchange (Spring’s former name) faced challenges with its outdated brand and website, despite being an early market entrant. To drive growth, it was crucial to shift customer perception from viewing it as a subpar option to recognising it as the clever way to sell.
SOLUTION
A comprehensive rebrand was necessary. The process began by defining the vision, centred on 'Freedom’.
The name 'Spring' naturally emerged, leading to the creation of a fresher, more modern brand identity. We then implemented the new brand across various channels, including a revamped website featuring new content like instant valuation tools and multimedia elements.
Since the relaunch, business has flourished, with the client feeling they now operate in a different league compared to their competitors. The transformation has positioned Spring Property Exchange as a forward-thinking leader in the property market.
Other projects
THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO
A ZERO CARBON, A-RATED ENERGY EFFICIENT RESIDENTIAL DEVELOPMENT
A CONSORTIUM OF ELEVEN PROFESSIONAL CYCLING TEAMS
GLOBAL DIGITAL MARKETING AGENCY SEEKING ECOVADIS RATING
54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES
CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING
LUXURY BOUTIQUE APARTMENTS IN COVENT GARDEN, LONDON
COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE
31,900 SQ FT PRIME OFFICE SPACE IN MAYFAIR, LONDON
FINTECH START UP PAYMENT GATEWAY WITH A UNIFIED CHECKOUT
A 815,000 SQ FT MIXED USE BUSIENSS PARK IN BASINGSTOKE
APPLE FIRE CIDER TO HELP BOOST YOUR IMMUNE SYSTEM