SOVEREIGN HOLIDAYS
POSITIONING • VISUAL IDENTITY • VERBAL IDENTITY MARKETING APPLICATIONS
SOVEREIGN HOLIDAYS IS THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO.
BACKGROUND
Sovereign Luxury Travel needed a fresh approach, updated look and new voice. These key aspects were getting overlooked, putting their business at risk. They had to stand out in the crowded luxury travel market.
SOLUTION
At first, Sovereign Travel believed their positioning was adequate. However, after a detailed assessment, we collectively determined that a new positioning was essential. We examined their background, core clientele and services, while also analysing competitors' positioning strategies.
We then collaborated closely with Sovereign Travel to develop a fresh visual and verbal identity. We retained some valuable brand elements but ensured a more refined focus. The revamped Sovereign Travel brand now appears and communicates in a more distinctive and bespoke manner, firmly establishing them as a key player in the luxury travel sector.
Other projects
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A HOME BUYING AND PART-EXCHANGE SERVICE
A CONSORTIUM OF ELEVEN PROFESSIONAL CYCLING TEAMS
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54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES
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COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE
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FINTECH START UP PAYMENT GATEWAY WITH A UNIFIED CHECKOUT
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APPLE FIRE CIDER TO HELP BOOST YOUR IMMUNE SYSTEM