STEEPS

POSITIONING VISUAL IDENTITY MARKETING APPLICATIONS 

STEEPS IS AN APPLE CIDER VINEGAR BASED DRINK WHICH GETS YOUR METABOLISM AND DIGESTION FIRING ON ALL CYLINDERS​

BACKGROUND

This venture centred on marketing a spicy concoction to today's health-conscious crowd. Our task was to make this item shine in a vast sea of wellness and fitness offerings. We also faced the hurdle of tackling a product and industry unfamiliar to us.​

SOLUTION

How did we achieve distinction? Drawing on the zesty nature and health perks of Steeps, we branded it as 'human rocket fuel'. This bold stance called for a striking visual identity, so we chose a strong, eye-catching font and a diverse colour scheme to give each flavour its own unique appeal.

With a vital backstory to this organic beverage, and its roots set in the history of herbal remedies, it’s exciting to see where this wonderful brand becoming the top-selling fire cider in the UK.​

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