THE COLYER

POSITIONING NAMING  BRANDING  CONTENT CREATION  MARKETING APPLICATIONS

LUXURY BOUTIQUE APARTME NTS IN COVENT GARDEN, LONDON. ​

BACKGROUND

The task to brand a former film set seems like a dream come true, but with the location in a low-profile area, and having both apartments and townhouses, we still needed to ensure the property’s appeal outweighed this potential hurdle.

Several of the apartments sold pre-completion and the rest followed soon after which made this project music to the client’s ears. ​

SOLUTION

We made the most of the building's rich creative history, where Ken Colyer brought New Orleans jazz to London. We knew the jazz angle would strike a chord with our target audience – those looking to move into the city's vibrant heart and enjoy the area’s cultural clout. ​

We commissioned a very special photographer and Japanese illustrator to set a pitch-perfect tone for the apartments. The free flowing 'parallax website' perfectly reflected the apartments’ fluid design.

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