ROQQETT
POSITIONING • VISUAL IDENTITY • MARKETING APPLICATIONS
ROQQETT IS A FINTECH START UP PAYMENT GATEWAY WHICH PROVIDES A UNIFIED CHECKOUT FOR BUSINESSES AND A SAFER AND PERSONALISED PLATFORM FOR CONSUMERS.
BACKGROUND
We were asked to rebrand and market the top floors of a premium commercial space on Oxford Street, London. Despite the space being visually striking, due to its configuration it was incredibly difficult for potential occupiers to see how they could use the space to their advantage. Also, due to it being on the market for three years, we had to get Park House noticed again and overcome agent apathy.
SOLUTION
Roqqett approached us with a unique concept, unsure how to effectively market their product to both retailers and consumers. They'd started some brand work, but it wasn't cohesive and needed to fit with their planned marketing efforts to show how it could be used.
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