THE SWITCH
POSITIONING • NAMING • BRANDING • CONTENT CREATION • MARKETING APPLICATIONS • SALES SUITE
A 181 APARTMENT SHARED OWNERSHIP SCHEME IN EARLSFIELD, LONDON.
BACKGROUND
We were tasked with the challenge of making these shared ownership apartments set in a former greyhound track differentiated and more appealing than the neighbouring private sale apartments.
We knew we had to make people feel this development could really be the start of something special in their lives - the opportunity to afford a great apartment in a place with a real sense of community and optimism
SOLUTION
We hit on the name The Switch to infer a change in fortunes, which led to the brand device of changing ‘SWIT’ to SW17. Then we set to work on creating strong visual branding that made it very distinct and feel more premium from its neighbour and competitor, the private sale apartments.
This was the most successful launch for Catalyst Housing and the sales process was helped considerably by the sales team having an app we developed. With 53 different apartment types this made selecting the right apartment much easier for all involved.
Other projects
THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO
A ZERO CARBON, A-RATED ENERGY EFFICIENT RESIDENTIAL DEVELOPMENT
A HOME BUYING AND PART-EXCHANGE SERVICE
A CONSORTIUM OF ELEVEN PROFESSIONAL CYCLING TEAMS
GLOBAL DIGITAL MARKETING AGENCY SEEKING ECOVADIS RATING
54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES
CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING
LUXURY BOUTIQUE APARTMENTS IN COVENT GARDEN, LONDON
COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE
31,900 SQ FT PRIME OFFICE SPACE IN MAYFAIR, LONDON
FINTECH START UP PAYMENT GATEWAY WITH A UNIFIED CHECKOUT
A 815,000 SQ FT MIXED USE BUSIENSS PARK IN BASINGSTOKE