THE SET

POSITIONING VISUAL IDENTITY MARKETING APPLICATIONS 

CONVERSION OF A FORMER FILM STUDIO INTO APARTMENTS AND TOWNHOUSES IN BATTERSEA, LONDON​

BACKGROUND

The task to brand a former film set seems like a dream come true, but with the location in a low-profile area, and having both apartments and townhouses, we still needed to ensure the property’s appeal outweighed this potential hurdle.​

SOLUTION

Striking the right balance between the building’s celluloid heritage and the apartments’ modern design was critical. ​

The brand needed to stand out, while also ‘framing’ the product. Drawing on some interesting film history of the building, striking branding, films and of the time cutting-edge tools like virtual reality, The Set became a box office hit.​

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