Branding

Stand apart in an ever-evolving world.

​​Boost recognition, build loyalty, and set your business apart by creating a brand centered on achieving long-term business success. 

Our branding expertise

Positioning

Defining the ‘why’ of your business and how this manifests itself in the positioning, including the core principles of the brand and the traits and characteristics the brand embodies.  ​

Identity

Bring the positioning to life though a visible and tangible representation of the brand, which ensures a unique and highly relevant overall visual and verbal style.

Strategy

Beyond the positioning there could be several requirements we’re able to fulfil. From naming, to brand portfolio & architecture, to  brand strategy, to customer or competitor research, Flow Advisory has you covered.

Idea & Messaging

Develop the overarching concept  that encapsulates the brand’s essence,  guiding the messaging and how it resonates and is memorable to customers.

Services offered

  • Brand positioning & definition

  • Brand messaging

  • Brand Architecture

  • Naming

  • Nomenclature Systems

  • Visual Identity

  • Verbal Identity

  • Idea Development

  • Quantitative Research

  • Qualitative Research

Why strong branding makes for Better Business

We ensure clients maximise the business opportunities that come from having a strong and distinct brand.

Strong brands win as:

of customers prefer to buy products from brands they are familiar with even if more expensive. (1)

59%

more likely to retain B2B customers than weaker brands. (2)

7x

is how much strong brands outperform the market. (3)

73%

of B2B buyers said strong brands help influence their decision-making.  (4)

77%

of customers who trust a brand will advocate for it. Source: Edelman Trust Barometer (5)

64%

Sources: 1: Neilsen. 2: LinkedIn. 3: Harvard Business Review. 4: Gartner. 5: Edelman Trust Barometer

Our work

COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE

THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO

CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING

54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES

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Contact us

Please get in contact to find out how
Flow Advisory can help your business achieve its goals.

+44 (0) 7585 551295

jf@flowadvisory.co.uk