What to look for when choosing a property marketing agency

The days of simply having a storefront to attract vendors and get their orders are long gone. Homeowners, like the rest of the population, are increasingly comfortable using digital technologies and are increasingly likely to trust the information they find online rather than what they see in person.

 According to surveys, a whopping 86% of people who are looking for a local business turn to Google first. Most individuals will look at a real estate agent's online listings, website, and social media before picking up the phone to call them.

 Today's consumers expect real estate agencies to have a strong internet presence. However, most real estate agents just lack the marketing expertise necessary to accomplish this. It's easy to see why. Real estate agents have enough on their plates without having to become experts in digital marketing.

 A Property Marketing agency is a one-stop shop for all things advertising, assisting clients in the property industry with everything from search engine optimisation to social media. On the other hand, there are times when you should hire a service that focuses on a narrower set of problems. Therefore, the things to keep an eye out for in this blog are universal.

 Whatever service you're offering, a property marketing agency's top priority is to figure out where your ideal consumer spends time online so they can promote your business there. If you're an estate agent, you could benefit from working with a marketing firm that specialises in increasing online exposure for businesses like yours using techniques like search engine optimization, social media marketing, and email marketing.

 The first step in approaching an agency for marketing solutions is deciding whether or not working with an agency is preferable to hiring in-house (typically the case for real estate agents and other small businesses).

 Is there anything we can do better?

You can get more out of your first interactions with an agency if you have a firm grasp on the answers to these questions. If you don't have a clear target audience or end goal in mind for your marketing efforts, you'll have a lot more difficult time succeeding.

 In cases like these, narrowing your attention can help. Having many Instagram followers might not be a top goal right now, but working with an agency to get on the first page of Google results might be.

 In a similar vein, you may need to concentrate on improving your property photography if you're losing clients to rivals due to the quality of their images. In any case, knowing what you want out of this relationship from the get-go can help you determine which agency is the best fit for you.

 Five Specifics to Keep in Mind

Once you know what you want out of a marketing campaign for your home, there are five things you need from the companies you contact:

1.     What guarantee do they offer?

2.     How do they manage their own company?

3.     Find out their key performance indicators.

4.     Which way do they usually vote?

5.     To what extent do they communicate?

 When you tell them who and what you want to focus on, they should be able to deliver on the results they've promised, right? Here is where you should be wary of an agency that promises you a million new leads. It's important to be wary of any marketing firm that claims it can guarantee such outcomes.

 Bottom-of-the-funnel results are things like leads, sales, and paying customers. They're the end result. Agencies who guarantee you a ton of leads right away are risky because they likely don't know enough about your close rates, conversion rates, etc. to back up their claims.

 If you're looking to boost your traffic, views, etc., at the outset, it may be best to work with a company that gets this and tailors its efforts accordingly.

 In what ways do they manage their own company?

Having a shared target client with the agency you'll be working with is a promising sign, albeit it's likely not conclusive because your customer base is different.

 Check out their site if you're thinking about a redesign for inspiration. How do you think they do in terms of visual content? Even though your companies are different, it is still wise to do some research on the internal operations of any prospective advertising firm.

 Specify their key performance indicators.

Key performance indicators are known as KPIs. In essence, this is the time to inquire about the agency's performance metrics.

 Vanity Metrics are something to watch out for.  Vanity metrics can be represented by the number of likes a social media post receives. It's aesthetically pleasing but doesn't generate actionable insights for your business or marketing strategy.

 To find the right agency, focus on whether or not they discuss relevant KPIs like:

·      Search engine optimization (SEO)-based website traffic.

·      If more attractive visual material is the aim, more people will click.

·      How Successful Have They Been Before?

 You should look for agencies that have been recommended to you or have had many positive ratings, just as suppliers are more likely to provide you advice if they have done it themselves.

 Lastly, how well do they talk to one another?

You'll be relying on this firm for marketing assistance, so it's important that you get along well with them. You must have faith in their capacity for timely and precise communication.

 Be aware of organisations who are sluggish to react or use industry jargon when communicating with you. The people or group you're working with should be kind and easy to talk to.

 But how about cost?

You may have noticed that we didn't include cost as a potential red flag. Although it's important to stay within financial constraints, property advertising is one field where you unquestionably get what you pay for. There is probably a good reason why someone is unusually cheap. If you want good outcomes, you shouldn't prioritise cost.