Marketing a property calls for a complex strategy that zeroes in on highly qualified prospects.
We offer a wide variety of property marketing services to help you reach your target demographic, convince them to become tenants, and ultimately move in.
Silk Road creates a marketing plan for your property that is both unique to your needs and grounded in our expertise. We'll collaborate with you to find the best way to promote your business property, which may involve any or all of the following options:
· Preparing a Campaign
· Imaginative crafting
· Websites and Internet advertising: Search Engine Optimization Planning and Practice
· Contacts are created and vetted in a database.
· Email and postal campaigns
· Follow-up via phone call
· Imaginative crafting
Our in-house designers produce a brand and other marketing materials to set the property apart from its competitors. Supporting and integrated marketing materials are designed to maintain brand and message consistency by:
· Creating a Website
· Artwork for Boards and Signs
· Products, ads, and marketing collateral
Website.
The website is significantly more important than the brochure, thus it should be a part of your commercial marketing strategy. Webmasters need to promote their sites to search engines so that users can find them when they conduct a search using a certain term.
Each property or development we work on gets its own responsive website, built by our in-house web team, and optimized for search engines.
We offer both one-of-a-kind web design for more ambitious projects and specialised web templates made with commercial property advertising in mind. Smaller sites or those with a smaller marketing budget can benefit greatly from our custom-made templates. Each of our sites is geared for search engines and uses a mobile-friendly layout.
Pay-per-click.
With the use of Pay-Per-Click campaigns, we can increase your business property's internet exposure and bring in qualified leads. Our PPC advertising package features:
Specific property keyword analysis.
Optimising your advertising budget by making a variety of ads that either specifically appeal to your target audience or successfully prevent clicks from irrelevant search terms.
An essential part of any property marketing plan is identifying and researching your prospective tenant using a targeted direct marketing database. Before your property is available to the public, you can raise interest among a highly specific demographic by sending them enticing messaging sent directly to their workstation or mobile device.
We use our own proprietary research and validation technology developed for the industrial and commercial property sector.
At Flow Advisory we never lose sight of the reality that occupiers are the goal of any property developer, landlord, or agency.