Digitally communicating property developments

New property developments require a different strategy than resale properties if the developers want to attract the correct customers. To sell their properties, large developers utilise a variety of marketing methods that smaller enterprises may lack the means or experience to emulate.

Promoting a new development online and through social media is an integral part of any successful marketing strategy.

What a property website can do for builders.

You can gain an edge over the competition by creating a website specifically for your new property development.

 A quick and easy way to get information.

Prospective purchasers can examine your property and learn more about the project all in one convenient location—your website. Passers-by can easily access the site's information without having to type the address into a web browser; instead, they can scan the QR code using their smartphone's barcode reader.

A fuller immersion.

Instead of being restricted by agents or portals, you can provide as much information as you like on your own website. Prospective purchasers benefit greatly from photo galleries, site and floor plans, amenity details, and, increasingly, 3D virtual viewings.

Superior intelligence.

Visitors to your site are more likely to be seriously considering purchasing a unit in your development than they are to be randomly perusing listings on portals or agent websites.

 A specialised site allows you to collect information directly from buyers interested in a certain property, rather than relying on a third party to pass along leads, which may be shared with competitors. Successfully nurturing leads is boosted as a result.

Considerations for designing a successful website.

Site promotion can be extremely simple or extremely sophisticated, depending on factors like the scope of the development, its financial worth, and the demographics of the expected customer base.

Value for money

A "landing page" website is the most basic and inexpensive alternative. This would display the development's basic facts and key selling points to potential buyers.

 A fully developed microsite is the following level up. This would be more than just a landing page, as it would showcase the development and include features like:

·      A photo album, movie, or online tour (of the whole complex and individual units).

·      Housing configurations and layouts

·      Regularly updated pricing and stock status

·      Learn More About the Builder Schedule a Showing

·      Send to a friend

·      Brochure to download

·      Live chat and WhatsApp reviews Testimonials

Expenses that are very high.

The most involved choice is a comprehensive website that can handle many advancements in different areas.  Only large developers with numerous projects on the market at once should consider this because to the lengthy construction time (and associated high costs).

 It's crucial that whichever website format you choose, it's accessible from any mobile device. People today conduct property research using a wide variety of electronic gadgets, including smartphones, tablets, laptops, and desktop computers. The site needs to modify itself for all of these to work properly. A poorly designed or malfunctioning website is a sure-fire way to turn off potential customers.

 Creating a website, especially one with advanced features like virtual tours, requires specialised knowledge and expertise.  Then there's Google AdWords and social media.

Using a customer's search history, you can target them directly on social media. People who are interested in new construction or who have just begun looking for a new house are just a few examples of the kind of people it can target.

 Using this method, you may advertise your project immediately in the news feeds of potential buyers on social media platforms like Facebook or Instagram and then send them to your development's website. To increase participation, original and interesting information is essential.

 Promoting your business on Google with keywords like "new homes in south Manchester" will help you get in front of people who are actively looking for what you're offering. If you can get people to click on an ad that takes them to your website, you have a far better chance of turning them into a lead.

When should we launch our first digital campaign?

In most cases, the quicker, the better. One benefit of digital property marketing is that it allows you to get in front of potential buyers as soon as possible, regardless of whether they have yet to provide their contact information (through lead nurturing) or if they haven't seen your development's advertisements (through remarketing).

If your development is larger and has distinct phases of construction and release, you can arrange your property marketing to match with the timing of units becoming available. Unlike more conventional forms of advertising, digital campaigns can be launched quickly, allowing for greater flexibility in the event of unforeseen construction delays or timetable shifts. By directing customers to your site at optimal times, you can make the most of your advertising pounds.